Female Founder Friday: In Conversation with Susan Rose, Susan Rose China

Susan Rose, founder and creative force behind Susan Rose China, has transformed her passion for art, history, and British heritage into a flourishing business. Renowned for her bespoke, hand-painted ceramics, Susan’s work combines artistry and history, each piece capturing a unique story, whether for renowned institutions like the British Legion or individual collectors. Despite facing early challenges—academically, financially, and even from within the industry—Susan has built a legacy through persistence, creativity, and a profound respect for traditional British craftsmanship.

In this conversation, Susan shares the deeply personal journey that led to the creation of Susan Rose China, the obstacles she overcame, and the values that underpin her work. Her story is one of resilience and ingenuity, highlighting her commitment to British manufacturing, her empathy for skilled craftsmen, and her unwavering belief in the power of a good idea.

FC: Could you tell us how Susan Rose China began?

Susan: It’s been a long and winding road, honestly. In school, I was told repeatedly that I wasn’t bright enough, which was difficult to hear, but I found solace in art and history. These were the subjects that I felt connected to, and I spent hours outdoors sketching and painting. Art school wasn’t necessarily seen as prestigious at the time, but I went, and from there, I slowly started working on projects, creating illustrations and designs.

One of my first breaks was for the Falkland Islands Company, where I created some illustrations of penguins, and later, I did floral designs for the National Trust. Eventually, a friend’s parent asked if I could design a tile panel with flowers. I hadn’t a clue how to paint on tiles, but I told myself, there’s always a way. After buying the supplies and using a school kiln, I started my first pieces—and they were dreadful at first! My dad even lent me money for my own kiln, but I don’t think I ever managed to pay him back fully. But each attempt taught me something, and gradually, I mastered the technique.

Eventually, someone asked me, “Can you paint on a mug?” I said, “Of course!” even though I’d never done it. That’s how it all began—me constantly saying yes, figuring things out as I went along. It wasn’t easy, but I loved every step of it.

FC: It’s inspiring how you embraced challenges early on. Did you find that overcoming these obstacles shaped your approach to business?

Susan: Absolutely. I’ve always been a bit headstrong and believed that if you want something enough, you can make it happen. I think that’s been the key to this business. There’s no ‘can’t’—only ‘how can I make this work?’ I’ve often had to teach myself things from scratch, from techniques in ceramics to running a business. Even today, I think that tenacity is at the heart of Susan Rose China.

FC: You mentioned being told you weren’t “bright enough” in school, yet you’ve accomplished so much. Do you feel your dyslexia has shaped your creative process?

Susan: Definitely. For most of my life, I didn’t know I was dyslexic; I just thought I saw things differently. I later discovered that this “difference” was actually a strength. Being dyslexic allows you to view the world from unique angles, which is invaluable in a creative industry. I’d say to any young person with dyslexia, especially young women: don’t be discouraged by it. People may not always understand your way of thinking, but that’s what makes you unique. It’s not a hurdle; it’s an advantage.

My advice is to embrace your way of seeing the world. If you have a passion, don’t let anyone tell you it’s impossible. I faced people who doubted me, and it drove me to succeed. Find a way, even if it’s a path no one has taken before.

FC: Were there any particular highlights along the way when you realised you’d “made it”?

Susan: One of the defining moments was when I created the first “Mug of History” series. I’ve always been fascinated by Shackleton, so I designed a mug that honoured his polar expeditions. I sent it to the Scott Polar Research Institute, and to my delight, they loved it. That relationship grew, and soon I was working on other pieces inspired by history and heritage. That project brought a new focus to the business. It also opened the door to new opportunities, including an invitation to travel to Antarctica and later, being made a Fellow of the Royal Geographical Society. My mother was the first woman to read geography at Nottingham University, so that honour felt particularly meaningful.

FC: With such a strong emphasis on British heritage, what’s your stance on local manufacturing?

Susan: I’m incredibly passionate about British manufacturing. When I started, I wanted every part of our production process to support UK businesses and our craftspeople. For instance, our china comes from Staffordshire, a region with such a rich history in ceramics, and I’m proud to continue that tradition. I also work closely with other artisans in Stoke who craft pieces for the Royal Collection but don’t always get the recognition they deserve.

One of my aims is to support these skilled craftsmen and bring their work to a wider audience. Some of the people I work with have remarkable talent, yet they don’t have the resources to promote themselves. I’ve tried to help by bringing in work and partnerships. For example, we recently did a commemorative set for the MCC, and it sold out within a weekend! I went back to discuss future projects, and I insisted they support British-made china. For me, this is about legacy—it’s not just business but preserving a part of our heritage.

In conclusion

Susan Rose’s journey with Susan Rose China is a testament to resilience, creativity, and an unwavering commitment to heritage and craftsmanship. Her ability to transform challenges into opportunities, coupled with her passion for preserving British manufacturing traditions, has built not only a successful business but also a meaningful legacy. From bespoke ceramics inspired by history to collaborations with renowned institutions, Susan’s work embodies the values of artistry, ingenuity, and perseverance. As she continues to expand her reach and nurture new talent, Susan Rose China remains a shining example of how passion and determination can create something truly timeless.

A huge thank you to Susan for sharing their story as part of Female Founders Friday. We’re here to support them throughout their fundraising journey.

Check out the Susan Rose China website here, to learn more about their vision and impact.

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Author: Gideon Stott, Digital Marketing Executive at FounderCatalyst